A Vietnamese cultural testament to the rich agricultural heritage of Đơn Dương

Name: Proh Farm
Address: Đơn Dương District, VN
Telephone: +84 88 841 33 75

Coffee crafted to deliver exceptional
Quality & Flavor

100% RENEWABLE ENERGY POWERED COFFEE PRODUCTION & PROCESSING

Our Story

Founded in 2020, Proh Coffee Farm thrives in the fertile highlands of Đơn Dương, where rich soil and an ideal climate yield exceptional Robusta and Arabica beans. Rooted in sustainability and community, we honor tradition while innovating for the future. With every cup, we celebrate Vietnam’s coffee heritage, ensuring quality, authenticity, and a lasting connection between farmers and coffee lovers worldwide.

Meet Our Team

Brought together by passion, driven by quality, committed to excellence.

Founder

Tin Nguyen

Tin founded Proh Farm with a strong love for Vietnamese coffee. He recognized both the cultural importance of coffee in Vietnam and the global potential of Đơn Dương’s unique terroir.

With this vision, Tin wants to elevate the Vietnamese specialty coffee culture, while honoring the heritage and the community that make it possible.

Co-founder & CMO

Bella Nguyen

Bella co-founded Proh farm with a vision to showcase the quality of Vietnamese coffee while creating opportunities for farmers and youth. As the Chief Marketing Officer, she leads the brand’s global vision and international outreach.

Passionate about sustainability and youth empowerment, she draws on initiatives like KidsforSDGs and Youth Incubator to amplify Proh Farm’s mission. Bella has showcased Vietnamese specialty coffee at global forums, emphasizing the impact of young leaders in shaping agriculture’s future.

Chief Executive Officer

Hung Luu

Hung is an experienced leader with a deep appreciation for Vietnam’s coffee heritage. A graduate of Vietnam’s prestigious Foreign Trade University and a Chartered Financial Analyst (CFA), Hung leverages a solid background in finance and management.

As Proh Farm's CEO, he brings strategic vision and operational expertise to guide the company’s growth.

Chief Financial Officer

Duong Nguyen

Duong serves as Chief Financial Officer of Proh Farm, where he oversees financial strategy, planning, and resource management to support the company’s growth.

With expertise in financial analysis and business planning, he ensures that Proh Farm operates on a strong and sustainable foundation. Duong plays a key role in guiding investment decisions and positioning the company for long-term success in the global coffee industry.

COO & Chief Coffee Quality Officer

My Huynh

My serves as Proh Farm’s Chief Operating Officer and Chief Processing Officer, where she oversees the quality standards of coffee processing with a strong focus on flavor development.

With a background in pharmacy and a degree in medical sciences, she brings a scientific perspective to refining post-harvest methods and ensuring consistency throughout production. As a CQI-certified Robusta Processing Professional she has represented Proh Farm at numerous industry events, where she educated and highlighted the precision and innovation that define the farm’s approach to processing quality coffee

COO & Chief Coffee Quality Officer

Trang Luu

Trang serves as Proh Farm’s Chief Operating Officer and Chief Coffee Quality Officer, bringing both organizational leadership and technical expertise to the company.

A Certified Arabica Grader with the Coffee Quality Institute (CQI), she combines professional training with a deep passion for Vietnamese coffee. Trang has represented Proh Farm at numerous industry events, where she showcases the farm’s dedication to quality and innovation. In her role, she oversees operations while ensuring that every bean meets the highest sensory standards.

Proh Farm's Vision

Quality and sustainability go hand in hand at our farm. Every bean carries not only the richness of flavor but also the weight of our responsibility to grow in harmony with nature. For us, true excellence is not just about taste, it’s about honoring and protecting the land, ensuring that every cup tells the story of its region.

Our production process at Proh Farm is powered entirely by renewable energy, reducing our carbon footprint while maintaining consistency and flavor. Beyond the farm, we actively protect and preserve surrounding forests, safeguarding biodiversity for future generations.

Our work doesn’t stop in the fields. We advocate for sustainability and share this mission with the next generation, creating opportunities to educate youth about responsible farming, environmental stewardship, and the role they can play in shaping a more sustainable future. We are also proud to partner with organizations that share our vision, working together to promote sustainable agricultural practices and support specialty coffee communities worldwide.